Business or company names
In daily usage, the terms company, firm and business tend to be interchangeable. In Norwegian law, the term "business enterprise" is normally used.
You can register a name that directly describes the activity in which your company is engaged, but this will only protect you from attempts to use a completely identical name. So as to prevent others from using a similar and potentially confusing name, your own business name must be distinctive.
Business enterprise names are registered at the Brønnøysund Register Centre.
In certain circumstances, a business enterprise name can also be registered as a trademark. Read more about how you can protect your business enterprise/company name (link coming).
Complaints regarding company names
If you believe that a company name registered with the Brønnøysund Register Centre can be easily confused with the name of your own company or trademark, either in the way it is written or spoken, you can submit a complaint to the Norwegian Industrial Property Office. The same applies if the company name infringes your rights to a protected personal name.
The decisive factor is whether or not other people (your potential customers) could possibly confuse the two names.