Good reasons for registering a design

Developing new products requires time and investment. It is often the design or appearance of a product that distinguishes it from other products. The design may therefore be of great value.

Get a head start in the market

By registering your design you will have sole right to the appearance of a product and to exploit it commercially. For a design to be protected by the Designs Act, the design must be registered with the Norwegian Industrial Property Office (NIPO). A design registration gives you tangible proof of your exclusive right. Should you end up in conflict, you will have a stronger case with a design registration.

Registering your trademark is important because it enables you to document your exclusive rights, and can:

  • increase your competitive advantage and improve the possibility of earning money from your design
  • help you achieve a greater market share
  • gives you a sound basis for entering into sales and licensing agreements with others.
  • make your business more attractive to partners and investors
  • help to prevent conflicts
  • be used as evidence in a conflict

If someone wishes to contest your right, they must disprove that you have exclusive rights to the design. The burden of proof is therefore placed on the other party.

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