Effectively navigating IP enforcement in China

Webinar part 3 of 3: Handling trademarks and trademark applications

The Chinese market is important for a growing number of Scandinavian companies. Opportunities are many and lucrative, but you also need to be aware of the challenges. Do you know how to best protect and enforce your company’s intellectual property rights in China?

Registration Part 3

This webinar series is in collaboration with AWA Asia in Hong Kong and Beijing. It is intended to give you short but valuable insights into the IP challenges and opportunities that Scandinavian companies may face in China.

Key themes in Part 3:

Trademark protection and enforcement of rights
Handling disputes
Brand owner prevailing litigation
Bad faith applicants (trolls)

For whom?

This webinar series is suitable for IP professionals and those working in companies consider China as a market or country of production.

This series consists of three parts

You can sign up separately for each part or for the entire series. If you do not have the opportunity to participate in the live broadcasts, you can watch the recording after the webinar has been held.

Part 1: Debunking the IP myths

(recording of webinar 31. august 2022)

IP theft
Non-enforcement theory
Discrimination against foreign companies
Protection of trade secrets

Part 2: Handling patents and patent applications

(recording of webinar 14. november 2022)

Patent protection and enforcement of rights
Handling disputes
Dealing with counterfeiting

2 December: Webinar part 3: Handling trademarks and trademark applications

Trademark protection and enforcement of rights
Handling disputes
Brand owner prevailing litigation
Bad faith applicants (trolls)

In collaboration with:

Speakers

Ai-Leen Lim

Ai-Leen Lim is the CEO and principal Counsel at AWA Asia. She heads up the firm’s Asia offices, managing its headquarters in Hong Kong and handling all aspects of AWA Asia’s IP portfolio management directly before the Intellectual Property Department. In Beijing, she runs AWA Asia’s wholly-owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd.

Ai-Leen advises clients on IP portfolio management in China, HK and internationally, with a special focus on brand management and social media matters. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law and related regulatory issues in conjunction with market entry and product promotion, particularly in China.

Vis hele teksten

Ashley Zhao

Ashley Zhao is a partner at Awa’s Beijing office. She is regularly involved in both contentious and non-contentious IP matters and specializes in trademark, copyright, domain name, Internet law and anti-unfair competition matters in the People’s Republic of China.

She has substantial experience in various trademark matters before the national Trademark Office as well as the Trademark Review & Adjudication Board. Additionally, Ashley handles intellectual property transactions and licensing, as well as regulatory matters that affect brand owner’s business operations in mainland China.

Vis hele teksten

Kursteamet

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