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Effectively navigating IP enforcement in China

Webinar part 3 of 3: Handling trademarks and trademark applications
Kinesisk drage
The Chinese market is important for a growing number of Scandinavian companies.  Opportunities are many and lucrative, but you also need to be aware of the challenges. Do you know how to best protect and enforce your company’s intellectual property rights in China?

This webinar series is in collaboration with AWA Asia in Hong Kong and Beijing. It is intended to give you short but valuable insights into the IP challenges and opportunities that Scandinavian companies may face in China.

Key themes in Part 3:

  • Trademark protection and enforcement of rights
  • Handling disputes
  • Brand owner prevailing litigation
  • Bad faith applicants (trolls)

For whom?

This webinar series is suitable for IP professionals and those working in companies consider China as a market or country of production.

This series consists of three parts

You can sign up individually or for the entire series. If you do not have the opportunity to participate in the live broadcasts, you can watch the recording after the webinar has been held.

31 August: Webinar part 1: Debunking the IP myths

  • IP theft
  • Non-enforcement theory
  • Discrimination against foreign companies
  • Protection of trade secrets

14 November: Webinar part 2: Handling patents and patent applications

  • Patent protection and enforcement of rights
  • Handling disputes
  • Dealing with counterfeiting

2 December: Webinar part 3: Handling trademarks and trademark applications

  • Trademark protection and enforcement of rights
  • Handling disputes
  • Brand owner prevailing litigation
  • Bad faith applicants (trolls)


In collaboration with:


Ai-Leen Lim

Ai-Leen Lim is the CEO and principal Counsel at AWA Asia. She heads up the firm’s Asia offices, managing its headquarters in Hong Kong and handling all aspects of AWA Asia’s IP portfolio management directly before the Intellectual Property Department. In Beijing, she runs AWA Asia’s wholly-owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd.

Ai-Leen advises clients on IP portfolio management in China, HK and internationally, with a special focus on brand management and social media matters. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law and related regulatory issues in conjunction with market entry and product promotion, particularly in China.

Vis hele teksten
Ashley Zhao

Ashley Zhao is a partner at Awa’s Beijing office. She is regularly involved in both contentious and non-contentious IP matters and specializes in trademark, copyright, domain name, Internet law and anti-unfair competition matters in the People’s Republic of China.

She has substantial experience in various trademark matters before the national Trademark Office as well as the Trademark Review & Adjudication Board. Additionally, Ashley handles intellectual property transactions and licensing, as well as regulatory matters that affect brand owner’s business operations in mainland China.

Vis hele teksten


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