Finn varemerker, design, patenter

Innovation Explorers - pushing boundaries

- part of Oslo Innovation Week 2019
Are you concerned about your company's future and believe that new ideas and innovation are necessary factors for facing new challenges? Take this opportunity to get useful tips, inspiration, and personal guidance from successful innovation experts.

Meet the innovation explorers that are pushing boundaries today, including:

  • How a self-made billionaire is building a ship to help save the ocean where he made his fortune.
  • How explorers interact with manufacturers to make the very best products. User interaction and user testing as an innovation tool, and trademarks as a competitive advantage.
  • How blockchain and AI are shaping the future in many industries, and how to keep control of both the process and rights.
  • Deep-dive presentations and panel discussions where audience participation is welcomed and encouraged.

During the seminar, we offer free guidance on and how to protect your corporate assets and the use of intellectual property rights (IPR). Use the opportunity to sit down with experts from EY and The Norwegian Patent Office.

Successful innovation is often based on a step-by-step collaboration between the developer and the end-user and is crucial to be able to balance exploration and exploitation in the right way. Aclima and explorer Vibeke Andrea Sefland will share their experiences with user-driven innovation. REV Ocean, working to improve our understanding of the ocean´s health and foster concrete solutions, will tell us their innovation story.

Corporate development and innovation are often driven by opportunities for gain and can be necessary for a company's survival. Innovation can also create new industries in tomorrow's labour market. Experts from EY and SNØ Designstudio give us their perspectives on innovation that has resulted in new industries, and the role of IPR in these new environments.

Our event is part of Oslo Innovation Week 2019: Explorers, September 23-27. Visit for full program!

Payment in case of no-show or late cancellation

The course is free, but if there is no attendance or cancellation later than 1 (one) working day before the event you will be billed with NOK 500. It is possible to send someone else to the course.

I samarbeid med:


0900 - 0910
0910 - 0935
Innovation and collaboration on board the world's largest research vessel

v/ Martin Styrmoe Moen, REV Ocean

0935 - 1005
Innovation and collaboration between producer and end user

v/ Rita Johansen, designer from Aclima & Vibeke Andrea Sefland, explorer

1005 - 1035
Roundtable discussion with audience participation:

"End-user involvement in the innovation process” – sharing experiences and best practices

1035 - 1100
1100 - 1130
On stage interviews including Q&A with the audience:

Blockchain & intellectual property: Freja Christensen & Magnus Jones from EY
Robotics/AI & intellectual property: Andreas Bjørnebye, EY & Camilla Simonsen, SNØ Designstudio

1130 - 1145
Panel discussion:

Strategic use of Intellectual Property Rights in new technologies

1145 - 1155
NIPO – an important resource in the innovation ecosystem

v/ Fredrik Lundvall, Norwegian Industrial Property Office

1155 -


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Martin Styrmoe Moen

Martin Styrmoe Moen, the CFO at REV Ocean. Prior to joining REV Ocean, he worked at Aker Biomarine overseeing financial matters in relation to vessel operations, new build program and other investment decisions. He has also worked as a consultant for 6 years in PricewaterhouseCoopers, primarily serving clients in the shipping and offshore sector.
Martin holds two master degrees in Economics and Finance from the Norwegian Business School. He is also certified as a state authorized public accountant by the Norwegian FSA.

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Vibeke Andrea Sefland

Vibeke Andrea Sefland, explorer - is a mountain climber, guide, adventurer, aid worker and officer in the Norwegian Armed Forces. She is one of a few Norwegians who have climbed “The 7 Summits” (the highest mountain on each of the seven continents). She has been internationally recognized for her expeditions in the Himalayas, where she has, among other things, climbed four of the world's 8000 meters and has been involved in rescue operations on Mt Everest.

Vibeke always combines her expeditions with aid work or support to local societies. In that way, her performance reaches a greater goal with deeper meaning. She has run projects in Nepal, Afghanistan, Uganda and South Sudan. Vibeke's last accomplishment was one for the history books, as she guided the first Afghan woman to the top of Afghanistan's highest mountain Noshaq 7492m. She has spent more than 25 years in the Armed Forces, and as a part of the NATO COE winter warfare center, she was the main instructor for the first all-female team to cross Antarctica in 2018.

Vibeke is an ambassador for Aclima textile producer, a Norwegian wool clothing specialist since 1939.

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Rita Le Bruyn Johansen

Rita Le Bruyn Johansen, Aclima - has been Head of Contract Market and Military Sales, where she got to know Aclima ambassador Vibeke Sefland. Rita is now a working board member at Aclima and is involved in different development projects as well as following up on Military contacts.

Rita is a trained Surgical Nurse, and her medical background was perfect to look at product development from a health perspective, and start the work to ensure safe garments for Aclima’s customers. She has also worked with animal welfare at Aclima, which is still a burning issue in the organisation.

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Freja Skov Christensen

Freja Skov Christensen, EY - is qualified as an attorney in both Denmark and Norway. She has a LLM in law from the University of Copenhagen and began working at EY in 2016, after she joined from a Danish law firm.

Freja has much experience and sector knowledge from the shipping and transportation industry, including the suppliers of these industries. This includes assisting clients on negotiation of contracts, corporate law, including mergers, acquisitions and restructuring, as well as IT contracts and general business law.

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Magnus Jones

Magnus Jones, EY - is a Tax Technologist at the law firm of EY. In addition, he is also leading the Norwegian EY Blockchain group, where he works close together with key stakeholders such as authorities and banks, and assists clients with everything from regulatory challenges to technical implementations.

Magnus is an experienced international speaker within digital trends and technology, covering many different areas through some of his roles as a board member of the Norwegian Computer Society Group for Artificial Intelligence and Robotics, board member of Oslo Blockchain Cluster, Norwegian Ambassador of European Legal Technology Association, and a lecturer at EMBA classes at BI Norwegian Business School.

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Andreas Bjørnebye

Andreas Bjørnebye, EY is a technology lawyer at the law firm of EY. He has +12 years experience as a technology lawyer, for almost 3 years at EY and previously for around 10 years in the lawfirm BA-HR. He regularly advice clients in intellectual property rights and technology related matters, from start-ups to mature corporations both in proven technology and innovations in a variety of fields, such as creative and design industries, energy, life science, social media, software/AI, retail, R&D, and other. He is also an experienced speaker in variety of legal and commercial topics related to technology and has served for a number of years as an external examiner in patent and trademark subjects at the University of Oslo.

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Camilla Simonsen

Camilla Simonsen, is COO of the award winning design company Snø Designstudio, who specializes in product- and graphic design. In addition to managing the company itself, she also collaborates closely with clients in the project processes with special attention brought to solutions that incorporate a balanced mix of creativity, innovation, sustainability, cost efficiency and aesthetics.

Camilla and her team works within numerous industries and digitalization projects, from designing sub-sea nodes that might revolutionize seismic acquisition to AV1 - a distance learning avatar making it possible for children and young adults with long term illness to take part in society on equal terms as the rest of us. Camilla is also an active partner in several successful start-ups and played a pivotal role in planning and establishing Fredrikstad's first co-working community - Blender Collective.

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Fredrik Lundvall400.png
Fredrik Lundvall

Fredrik Lundvall, is a Senior Patent Examiner at the Norwegian Industrial Property Office. He processes applications for patents within chemistry, in particular the fields of inorganic and industrial chemistry.

Fredrik holds MSc and PhD degrees in chemistry from the University of Oslo, where he formerly worked as a researcher.

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Course Team

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