IP-dagen 2023


08.00 - 09.00


09.00 - 09.05

Welcome and introduction

Moderator Espen Kvalheim, Managing Director and Content  Writer at Dropkick AS
09.05 - 09.25

New strategies protecting IP at the tipping point.

Protecting intellectual property in the digital age requires businesses to adopt new strategies that take into account the unique challenges. 

Dr. Claudia Tapia Garcia, President of 4iPCouncil & Director IPR Policy & Legal Academic Research at Ericsson

09.25 - 09.55 Artificial Intelligence (AI) threat or opportunity?

Artificial intelligence is likely to play a major role in the future of intellectual property. This technology can be used to identify and track intellectual property, as well as to automate the creation of new intellectual property.

Dr. Vilde Gjærum, NORCE Norwegian Research Centre

09.55 - 10.25 Scaling green innovation: New IP challenges in the sustainability transition 

What opportunities does the green shift provide for the innovation and the IP industry? How can we exploit these opportunities?

Jonas Lindgren, Director and Partner at Konsert Strategy & IP

10.25 - 10.45 Coffee break  
10.45 - 11.15 A new IP landscape in a Circular Economy.


Duncan Magnus Park, Head of Intellectual Property – TOMRA

11.15 - 11.45 Cace B: FRED OLSEN 1848

How can IPO promote great innovation?

Sofie Olsen Jebsen, CEO Fred Olsen 1848

11.45 - 12.10 Group interaction  
12.10 - 13:10 Lunch  
13.10 - 13.40
The Internet of Things

The growth of the Internet of Things has shown to have a significant impact on the future of intellectual property. As more and more devices are connected to the internet, what does IoT manufacturers need to know about standard essential patents and what licensing options are out there for IoT?

Marianne Frydenlund, Vice President i AVANCI

13.40 - 14.10 Case C: AIRTHINGS Øyvind Birkenes, CEO Airthings
14.10 - 14.25 Coffee break  
14.25 - 14.30 New IP Management standard (ISO 56005) Turid Buvik, Senior Advisor IPR, Innovation Norway
14.30 - 14.45
New Brand Norway 2023 Anne Marie Brady, Head of national brand and communication program at Innovation Norway
14.45 - 14.55
First in the world

Norwegian IP Cluster. What it means for IP professionals in Norway.

Anders F. Wilhelmsen from Advokatfirmaet Selmer AS and Emma Blake from Konnexus Advokatfirma AS

14.55 - 15.20 Group interaction  


15.20 - 15.45 The future IP manager

We learn from others.

Turid Helene Tronbøl, IP Director TechnipFMC / FMC Kongsberg Subsea AS

15.45 - 16.10 Panel: Managing IP at the tipping point

We are facing complex challenges and more will come. So, what is the required of the IP manager now and for the next 10-20 years?

The panel will be led by Kathrine Myhre.

Dr. Claudia Tapia Garcia, President of 4iPCouncil & Director IPR Policy & Legal Academic Research at Ericsson
Duncan Magnus Park, Head of Intellectual Property – TOMRA
Turid Helene Tronbøl, IP Director TechnipFMC / FMC Kongsberg Subsea AS

16.10 - 16.20
Where are we heading? Kathrine Myhre, Director General Norwegian Industrial Property Office and representing the National Export Council
16.20 - 16.25 Wrap up Moderator: Espen Kvalheim, Managing Director and Content Writer at Dropkick AS
16.30 - 18.30 Networking and finger food appetizers  



Dr. Claudia Tapia

Dr. Claudia Tapia is Director IPR Policy and Legal Academic Research at Ericsson, a global leader in ICT services and solutions, and the leading company in 5G. Claudia’s main responsibility is related to strategy, policy and research in the IP and standardisation field. She is also president of 4iP Council, a non-profit research council dedicated to developing high-quality academic insight and empirical evidence on topics related to IP and innovation.  

Prior to joining Ericsson, Claudia was Director IP Policy at BlackBerry. While at BlackBerry, she focused on various aspects of IP and standardisation, including IP rights policies in standards, global patent policies, as well as licensing and litigation. Claudia holds a law degree from the University of Valencia, an LL.M degree specialising in International Patent Law from the Ludwig-Maximilian University in Munich, and a PhD degree (with a scholarship of the Max Planck Institute) ‘Industrial Property Rights, Technical Standards and Licensing Practices (FRAND) in the Telecommunications Industry’, a summa cum laude, from the Faculty of Law in Augsburg. 

Dr. Vilde Gjærum
Dr. Vilde Gjærum is a researcher in the Drones and Autonomous Systems group within the Technology Department at NORCE. Her primary focus revolves around machine learning and computer vision for autonomous robots and automated processes. She also delve into questions of explainability for machine learning methods from time to time. 

Vilde obtained her master's degree in cybernetics and robotics from NTNU, providing me withand this gave her a solid background in regulation and control methods, as well as computer vision and machine learning. In the spring of 2023, Vilde successfully completed her doctoral degree titled "Machine Learning in Robotics: Explaining Autonomous Agents in Real-Time".

Vilde gives presentations on artificial intelligence, explainable artificial intelligence, and robotics! Both for beginners within these topics but also for those who are familiar. 

Jonas Lindgren

Jonas Lindgren is a director, partner and practice lead for Strategy & IP for IP executives at Konsert Strategy & IP. Mr. Lindgren specializes in IP strategy, IP organization and process design, along with change management. He has led IP strategy and transformation projects across a wide range of industries, with clients ranging from mid-size to multinational corporations in primarily Europe and Asia. Recent experiences include leading: 

  • a corporate-wide IP business audit and a following IP capability development strategy at an automotive OEM; 
  • Lthe development of an IP strategy and framework for digital growth initiatives at an Asian conglomerate; 
  • the development and implementation of digital IP strategies at multiple European industrial manufacturing clients; and 
  • the development of an extensive internal training program for IP professionals at a globally leading consumer goods company; 

Mr. Lindgren holds a Master of Science in Innovation and Entrepreneurship (ICM) and a Bachelor of Science in Engineering Physics, both from Chalmers University of Technology. 

Duncan M. Park – Head of Intellectual Property

Duncan Park is a qualified UK and European patent attorney, a UK certified litigator and a qualified professional engineer. He has overmore than 30 years of experience in the intellectual property profession with roles as an IP corporate counsel, a law lecturer and an IP consultant.   Duncan provides advice on all aspects of intellectual property law and intangible assets.  He has a comprehensive experience of IP creation, protection and governance across a corporate structure, focusing on value creation of IP assets and IP risk management.   

Over the years he has given many presentations and lectures on IP law and the strategic use of IP.  Recently Duncan has focused on the changing global and regional IP landscapes due to climate change issues, sustainability concepts and the circular economy. He is currently researching for a new book on IP strategies for new business models within a circular economy. 

Sofie Olsen Jebsen

Sofie Olsen Jebsen is CEO of renewables venture Fred Olsen 1848. She has been vice president of strategy and business development at Fred Olsen Ocean for the last eight years. She is a board member of the Norwegian Shipowners' Association (Norges Rederiforbund). 

Marianne Frydenlund

During her career, Marianne has gained a unique in-house perspective on IP-related business practices within the wireless ecosystem. At Avanci, she is developing and leading new licensing programs for the Internet of Things (IoT) beyond the automotive industry. Marianne joined Avanci from Nordic Semiconductor, where she was most recently Senior Vice President, Legal & Compliance, with responsibilities including patent licensing activities, concluding several ground-breaking agreements. Earlier in her career, Marianne worked for Huawei Technologies, Nexans Norway AS, Equinor and Aker Solutions where she focused on legal issues associated with technology-related commercial transactions. Marianne graduated from the University of Oslo School of Law. She chairs the Board of the Norwegian Company Lawyers Association (NCLA) where she has been involved in their mentoring programs aimed at helping women advance in business and technology-related careers. 

Øyvind Birkenes, 

Øyvind Birkenes is the Chief Executive Officer of Airthings. Birkenes brings over 20 years of industry experience, along with an overall passion for technology and innovation to create plan and implement Airthings’ strategic direction and overall growth. Birkenes’ exceptional technical background earned him the title of CEO, where he is responsible for moving Airthings forward as the global leader in radon and Indoor Air Quality technology.  

Previously, Birkenes held the role of General Manager for Low Power RF at Texas Instruments where he defined and executed the overall strategy to achieve the company’s growth and profitability targets. His combined experience and proven track record have positioned Birkenes as a top thought leader in the technology industry and Indoor Air Quality space. 

Turid Buvik

Turid Buvik is a senior advisor at the Intellectual Property Rights team of Innovation Norway. Turid is a National expert to ISO TC 279 - Head of ISO 56005 IPM i ISO - International Organization for Standardization. 

Anne Marie Brady

 Anne Marie Brady is Head of Brand Norway at Innovation Norway, a position she assumed in May 2021. Brand Norway is a national branding programme with numerous offerings, including the digital marketing platform BusinessNorway.com, a national brand identity and media bank for use by Norwegian companies, and joint marketing activities with stakeholders in Team Norway. Brady has extensive experience in brand building. From 2016-2021 she was CEO of Scandinavian Design Group, which developed the first iteration of the national brand and the predecessor to BusinessNorway.com, The Explorer.no. She has held the positions of SVP for Customer experience and strategic programmes at Posten Norge (2013-2015), EVP for Branding, communication, marketing and innovation and programme lead for launching Starbucks in Norway at Umoe Restaurants (2012-2013), and programme manager for rebranding Posten and Bring (2007-2012). Brady is also currently a member of the board and advisory group at Everland, a Nordic brand and design agency. 

Anders F. Wilhelmsen 

Anders F. Wilhelmsen is a litigation expert who works with litigation accross all Selmer's business areas. 

Anders has extensive experience with litigation on all levels of the Norwegian judiciary. He is admitted to the Supreme Court, and has appeared before it in a number of cases, the last of which before the Court in plenary. Anders has argued cases within most areas of civil law. He has had particularly many cases concerning tax law, including the special petroleum taxation regime in Norway, and intellectual property law. Anders was one of the Norwegian Government's attorneys in the Norwegian climate lawsuit "People vs. Arctic oil". Thus, he has extensive experience with climate law and the development within that area. Anders also has experience with litigation before international courts. Anders is a member of the Norwegian Board of Appeal for Industrial Property Rights (KFIR). 

After working 12 years as an attorney at the office of the Attorney General Civil Affairs, the last one and half years in a secondment at the Office of the Prime Minster of Norway, Anders is an expert on public and administrative law, and how the decision-making process within the public sector works. 

Emma Blake

Emma Blake is the founder and director of Konnexus, and is a dual qualified English solicitor and Norwegian lawyer. With almost 10 years’ industry experience, she is helping businesses manage their contract and innovation processes as well as protect and exploit their intellectual property rights. Konnexus focusses on combining legal knowledge and expertise with industry experience to provide practical commercial advice.  

Konnexus advises on the whole lifecycle of Intellectual Property rights from their creation to protection, management and commercial exploitation - advising not only on the technical law but also on processes for managing intellectual property rights. The same approach is applied to commercial contracting – with advice on the whole contract lifecycle from bid phase and negotiation through to performance and beyond, with advice on processes and strategies for managing commercial risk. 

Turid Helene Tronbøl

Turid Helene Tronbøl is IP Director at TechnipFMC/FMC Kongsberg Subsea AS with global responsibilities.

She studied in Trondheim and did hers Master there and at Cranfield University in UK. After finishing hers studies she worked at the Norwegian Industrial Property Office (NIPO) for five years as examiner and Head of Section Oil and Gas. Right after she had a quick stop at Norwegian Ministry of Trade and Industry as adviser for 1,5 years. Then she joined Onsagers AS and was there for 10 years as IP consultant, Partner and Head of Patent department. Then Turid wanted to see the industry side of things and in 2011 she joined FMC Kongsberg Subsea AS which was part of FMC Technologies as an Inhouse Patent engineer. FMC Kongsberg Subsea AS is now part of TechnipFMC.

Turid is also appointed as a technical member of KFIR. As formal background she has a MSc in mechanical engineering NTNU a


Kathrine Myhre

Kathrine Myhre is Director General at the Norwegian Industrial Property Office (NIPO), a position she took up on January 1st, 2021.

She is also a member of the National Export Council. One of her top priorities is to raise awareness of the importance of IP and protection in Norwegian businesses with international ambitions. Before she entered her role in NIPO, she was CEO of the largest health cluster in Norway, Norway Health Tech, which she established in 2009. Norway Health Tech was awarded the NCE-status (Norwegian Centre of Expertise) by Innovation Norway’s cluster program in 2015. It received Gold Label-status from the European cluster organisation in 2016 and was recertified with the gold label in 2018. She initiated and was chair of the board of Norway’s first health incubator, Aleap, from 2016 to 2020, and was awarded HIMSS Future50 European Achievement Award in 2019. 

Espen Kvalheim

Espen Kvalheim is an economist writer and marketeer with focus on the B2B segments of various industries. He started his career working five years in the dotcom industry, before going on to write for Finansavisen (The Norwegian Financial Daily) for ten years. He wrote for several sections of the newspaper, covering issues such as the ICT sector and the Norwegian patent and IP industry. He subsequently worked as Communications Manager at KPMG for five years. Since 2016 he has run his own consulting and content business, Dropkick AS.



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