This seminar is in collaboration with AWA Patent in Sweden and China. You will meet speakers from Innovation Norway, Laerdal Medical, Finnegan and AWA Asia in China. The event will be streamed live.
Key themes on this topic will be highlighted through lectures and panel discussions.
- Brand management and trademarks in China
- Chinese patent and design law in practice
- Important trends and strategic IP thinking
- IPR and e-commerce
- Experiences and practical advice in enforcing IPR in China
Ai-Leen Lim (AWA Asia), one of our speakers, says "The past 12 months have brought several significant developments in the IP and online environment in China, many of which are game changers in the way IP portfolios are managed and business is conducted online and offline".
You can read her article here: "The new IP and online landscape in China" (PDF)
When entering the international market it is important to be able to document ownership of your brand name, technology or design. With a conscious IPR strategy, your company stands stronger in the case of a possible intervention. By demonstrating proof of trademark, design or patent registration, you and your company are able to document and date ownership in a Chinese court.
With the rapidly expanding e-commerce, the available markets increase. Visibility to the world also provides more opportunities for inspiration to copy your inventions, products and business models. Therefore, when entering this market you should immediately consider strategic protection on an international level.
There are major differences in IPR legislation in the US and China, compared with Norway and Europe where legislation is reasonably harmonised. In this seminar, we therefore give you both Chinese and US IPR perspectives in order to clarify the differences in legislation and the potential impact on your business.
The seminar will be held in English.