Protecting and enforcing your intellectual property in China

- Wrestling the Chinese IP dragon?
China is an important market for a growing number of Norwegian companies. Opportunities are many and lucrative, but you also need to be aware of the challenges. Do you know how to best protect and enforce your company’s intellectual property rights in the Chinese market?

This seminar is in collaboration with AWA Patent in Sweden and China. You will meet speakers from Innovation Norway, Laerdal Medical, Finnegan and AWA Asia in China. The event will be streamed live.

Key themes on this topic will be highlighted through lectures and panel discussions.

Central topics:

  • Brand management and trademarks in China
  • Chinese patent and design law in practice
  • Important trends and strategic IP thinking
  • IPR and e-commerce
  • Experiences and practical advice in enforcing IPR in China

Ai-Leen Lim (AWA Asia), one of our speakers, says "The past 12 months have brought several significant developments in the IP and online environment in China, many of which are game changers in the way IP portfolios are managed and business is conducted online and offline".
You can read her article here: "The new IP and online landscape in China" (PDF)

When entering the international market it is important to be able to document ownership of your brand name, technology or design. With a conscious IPR strategy, your company stands stronger in the case of a possible intervention. By demonstrating proof of trademark, design or patent registration, you and your company are able to document and date ownership in a Chinese court.

With the rapidly expanding e-commerce, the available markets increase. Visibility to the world also provides more opportunities for inspiration to copy your inventions, products and business models. Therefore, when entering this market you should immediately consider strategic protection on an international level.

There are major differences in IPR legislation in the US and China, compared with Norway and Europe where legislation is reasonably harmonised. In this seminar, we therefore give you both Chinese and US IPR perspectives in order to clarify the differences in legislation and the potential impact on your business.

The seminar will be held in English.

In cooperation with Awapatent/AWA Asia


0900 - 0915
Welcome and introduction to the agenda of the day

v/Bente Fjeldberg, NIPO

0915 - 1015
Important trends and Current Law & Practice pointers in China

Focusing on trademark portfolio management strategy & advertising law
v/ Ai-Leen Lim, AWA Asia

Compare & contrast commentary: China & US
v/ Julia Anne Matheson, Finnegan

1015 - 1100
Trademark portfolio management in practice

Compare & contrast commentary: US versus China for European brand owners

v/ Julia Anne Matheson, Finnegan and Ai-Leen Lim, AWA Asia

1100 - 1115
1115 - 1150
Strategic and practical IP advice including IP contracts for companies dealing with China

v/ Magnar Ødelien, Innovation Norway

1150 - 1230
Case study: experiences related to enforcing a company’s IP in China

v/ Svein Maberg, Laerdal Medical

1230 - 1330
1330 - 1430
Panel discussion A:

Building brand value in China & the US.

A look at the use of the brand in increasing market share, with an industry perspective as well.

v/ Ai-Leen Lim, AWA Asia
Julia Anne Matheson, Finnegan
Svein Maberg, Laerdal Medical

1430 - 1515
China Designs and Patent Update

Compare & contrast commentary: China & US

v/ Ai-Leen Lim, AWA Asia and Julia Anne Matheson, Finnegan

1515 - 1530
1530 - 1600
Panel Discussion B

Social Media as a brand management tool in China and the US.

Clearly there are differences, but are there also similarities? An interactive discussion with cases studies included.

v/ Ai-Leen Lim, AWA Asia
Julia Anne Matheson, Finnegan
Magnar Ødelien, Innovation Norway


Ai-Leen Lim

CEO and Principal Counsel, AWA Asia (the Asian arm of the Awapatent Group). Qualified as a lawyer in Singapore, Hong Kong and the United Kingdom, and previously an Examiner and Hearing Officer at the Intellectual Property Office of Singapore, she specializes in trademark portfolio management, advertising and social media issues. An intellectual property practitioner since 1997, Ai-Leen Lim has been recognized as a leading intellectual property lawyer in China/ Hong Kong since 2008.

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Julia Anne Matheson

Senior Partner of the intellectual property law firm Finnegan, based in Washington DC. With more than 25 years of experience, her practice is focused on trademark and unfair competition law, marketing and advertising/ social media issues, including US and international portfolio management and prosecution, licensing, and litigation, as well as internet trademark and domain name disputes for clients across a range of industries.

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Magnar Ødelien

is a legal adviser at Innovation Norway. He has 15 years experience in giving advice to Norwegian companies operating abroad. Main areas of competence are EU law, company law, international contracts and IPR.
Magnar is a part of the Export Centre in Innovation Norway, which is the unit assisting both the District offices and the offices abroad in their dialogue with Norwegian companies with international projects. He is also a part of the team that is the Norwegian branch of Enterprise Europe Network, the biggest business support network in the world.

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Svein Maberg

currently holds the position of Corporate IP Manager at Laerdal Medical AS. He has worked at Laerdal for a total of 7 years, the last 4 years with IP. Svein Maberg holds a Master of Science degree from 2009.
During his years working with IP at Laerdal Medical AS, increased activity against infringers has been a focus. New methods and strategies to enforce Laerdal's IP rights has led to very good results in reducing IP related threats, copy products, lookalikes and counterfeits in major markets as China, US and EU.

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Bente Fjeldberg - Moderator

Bente Fjeldberg, training and development manager in the course team at the Norwegian Industrial Property Office since 2009.

She has over 20 years of experience from the IPR field. Bente holds a Bachelor degree in Sociology and International Studies from Old Dominion University, USA and an Executive Master of Management degree from BI Norwegian Business School.

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