A dedicated partner for increased innovation and value creation.
Greater corporate and socioeconomic profitability from intangible assets
Intangible assets can constitute up to 90% of an organization's assets. How these assets are secured and developed, ensuring they grow in worth, is about managing them wisely and effectively.
When the intangible assets of an organization or company are well managed, the likelihood of success in value creation increases.
Our societal mission is, therefore, to be a collaborator and facilitator for the effective management of intangible assets, enhancing profitability and value creation for businesses and, more broadly, for Norwegian society.
Turning ideas into assets
Groundbreaking inventions change our everyday lives. Innovative treatments save lives. New technology contributes to a sustainable future. And good design solves both big and small problems. Safety equipment that protects you and yours, the brands you choose in the store, and the series you love to watch.
All of these are examples of ideas that have turned into assets for businesses, society, and all of us who benefit from them. These are assets we must preserve and manage well.
We contribute to turning ideas into assets for businesses and society.
We have three goals, all centered around creating assets value. These three goals guide us and help us prioritize. Each year, we evaluate how we are perceived by customers, society, owners, and employees. This insight is used to continuously develop and improve ourselves.
This involves:
This involves:
This involves:
Our core values drive us forward. The values show how we should be. They shape daily work and the choices we make. Our values are:
These values help us bring the vision to life, fulfill the societal mission, and achieve our goals. We shall regularly ask ourselves, customers, and partners if we adhere to our values.
Three particular trends shape how the Norwegian Industrial Property Office fulfills its societal mission.
We must evolve in line with society. We must identify needs, understand, and respond more quickly. What we do today may not be good enough tomorrow. To meet increased expectations from owners, customers, employees, stakeholders, and society, we must develop as an organization and as individuals.
We live in a wave of digitization that has a tremendous impact on us. As the world adopts new technology and develops new services at a rapid pace, it also creates expectations for us. We shall offer relevant and secure services that effectively solve customer problems. To create more value for customers, society, and employees, we will significantly invest in digital service and competence development.
Norway is in a green transition, and we must develop existing businesses and create new growth industries that we can sustain in the future. The government has set a goal to increase non-oil and gas exports by 50% by 2030. We must also reduce greenhouse gas emissions by at least 55% by 2030. These goals are important to us at the Norwegian Industrial Property Office. We aim to be perceived as a competent collaborator in the green shift.
We must be good at understanding the needs of the business and delivering services that help Norwegian businesses succeed in the export market and with innovations that contribute to more sustainable development.
Patentstyrets role [length 2:31 - in Norwegian]
The EU and Norway have agreed on new guidelines for how to handle trademark applications submitted in bad faith or that violate law, public order, or morality. Such offensive trademarks will be assessed according to clear criteria that provide greater predictability, a well-defined basis for assessment, and equal treatment.
Published on 18. september 2025
And what do rights mean for value creation in the Norwegian music industry? That was the topic on April 24 when the Norwegian Industrial Property Office invited experts, investors and industry players to an event at Youngs in Oslo on the occasion of World Intellectual Property Day.
Published on 16. may 2025
Just as © indicates copyright and ® shows that a trademark is registered, we are now introducing Ⓓ to signal that a design is registered. By using this symbol, you can clearly show that your design is protected and must not be copied.
Published on 09. may 2025