Strategy for the Norwegian Industrial Property Office

A dedicated partner for increased innovation and value creation.

The Atlantic Road winds its way over islands and skerries in a magnificent coastal landscape under the evening sky.

Our societal mission

Maximum value creation through intangible assets

Intangible assets can account for up to 90 per cent of the value of a business. How these assets are protected and developed so that they grow in value depends on managing them in a prudent and effective manner.

When intangible assets in an organisation or a company are well managed, the likelihood of successful value creation increases.

Our societal mission therefore involves being a partner that facilitates the greatest possible socio-economically profitable innovation and value creation through intellectual property rights.

We aim to grant as many high-quality rights as possible, through decisions on patents, trademarks and designs with the appropriate level of quality and the highest possible efficiency. We will also maintain a public register of such rights, provide information and competence services, and serve as a centre of expertise for intellectual property rights.

Our vision

Turning ideas into assets

Groundbreaking inventions change our everyday lives. Innovative treatments save lives. New technology contributes to a sustainable future. Good design solves both major and minor problems.

The protective equipment that keeps you safe, the brand you notice in the shop, and the series you love to watch – all of these are examples of ideas that have been turned into assets for both business and society, benefiting us all. These are assets we must protect and manage responsibly.

We help turn ideas into assets.

Our goals

We have three goals, all of which focus on creating assets. These three goals provide direction and help us set priorities. Each year, we evaluate how we are perceived by customers, society, owners, and employees. We use these insights to continuously develop and improve.

Value for customers – a customer-focused center of expertise

Person going down an escalator at the trainstation in Oslo

This involves:

  • We understand the needs of businesses and deliver services that increase our customers’ competitiveness in their markets.
  • We handle cases with high quality, service, and efficiency.
  • We communicate effectively the importance of intellectual property rights for increased productivity and value creation.

Value for society – an engaged partner in innovation and value creation

Breeding facility in the North Sea

This involves:

  • We work actively to ensure that intellectual property rights are well known and used in innovation and business development.
  • We are well recognized as a center of expertise that promotes better use of intangible assets.
  • We contribute to sustainable development in business and society.

Value for employees – an attractive organization and workplace

NIPO's employees brainstorm ideas in the project zone on the NIPO's premises.

This involves:

  • We strengthen our inclusive work environment and offer a flexible and varied workday with development opportunities for everyone.
  • We reinforce our culture, characterized by openness, learning, and sharing both internally and externally.
  • We work consciously to use our resources more efficiently and sustainably.

Our core values guide us

Our core values drive us forward.Our values show how we should act. They influence our daily work and the choices we make.

  • We act competently, reliably, and with high integrity.
  • We deliver IP services of high quality and on time.

  • We listen to our customers and understand their needs.
  • We are accessible and communicate in a way that customers can understand.

  • We take initiative and are proactive.
  • We collaborate and support each other.

  • We seek and utilize opportunities for improvement.
  • We adapt to change.

Key trends shape us

There are three main trends that shape how we fulfill our societal mission.

We must evolve in line with society. We must identify needs, understand, and respond more quickly. What we do today may not be good enough tomorrow. To meet increased expectations from owners, customers, employees, stakeholders, and society, we must develop as an organization and as individuals.

We live in a wave of digitization that has a tremendous impact on us. As the world adopts new technology and develops new services at a rapid pace, it also creates expectations for us. We shall offer relevant and secure services that effectively solve customer problems. To create more value for customers, society, and employees, we will significantly invest in digital service and competence development.

Norway is in a green transition, and we must develop existing businesses and create new growth industries that we can sustain in the future. The government has set a goal to increase non-oil and gas exports by 50% by 2030. We must also reduce greenhouse gas emissions by at least 55% by 2030. These goals are important to us at the Norwegian Industrial Property Office. We aim to be perceived as a competent collaborator in the green shift.

We must be good at understanding the needs of the business and delivering services that help Norwegian businesses succeed in the export market and with innovations that contribute to more sustainable development.

News

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