A dedicated partner for increased innovation and value creation.
Maximum value creation through intangible assets
Intangible assets can account for up to 90 per cent of the value of a business. How these assets are protected and developed so that they grow in value depends on managing them in a prudent and effective manner.
When intangible assets in an organisation or a company are well managed, the likelihood of successful value creation increases.
Our societal mission therefore involves being a partner that facilitates the greatest possible socio-economically profitable innovation and value creation through intellectual property rights.
We aim to grant as many high-quality rights as possible, through decisions on patents, trademarks and designs with the appropriate level of quality and the highest possible efficiency. We will also maintain a public register of such rights, provide information and competence services, and serve as a centre of expertise for intellectual property rights.
Turning ideas into assets
Groundbreaking inventions change our everyday lives. Innovative treatments save lives. New technology contributes to a sustainable future. Good design solves both major and minor problems.
The protective equipment that keeps you safe, the brand you notice in the shop, and the series you love to watch – all of these are examples of ideas that have been turned into assets for both business and society, benefiting us all. These are assets we must protect and manage responsibly.
We help turn ideas into assets.
We have three goals, all of which focus on creating assets. These three goals provide direction and help us set priorities. Each year, we evaluate how we are perceived by customers, society, owners, and employees. We use these insights to continuously develop and improve.
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Our core values drive us forward.Our values show how we should act. They influence our daily work and the choices we make.
There are three main trends that shape how we fulfill our societal mission.
We must evolve in line with society. We must identify needs, understand, and respond more quickly. What we do today may not be good enough tomorrow. To meet increased expectations from owners, customers, employees, stakeholders, and society, we must develop as an organization and as individuals.
We live in a wave of digitization that has a tremendous impact on us. As the world adopts new technology and develops new services at a rapid pace, it also creates expectations for us. We shall offer relevant and secure services that effectively solve customer problems. To create more value for customers, society, and employees, we will significantly invest in digital service and competence development.
Norway is in a green transition, and we must develop existing businesses and create new growth industries that we can sustain in the future. The government has set a goal to increase non-oil and gas exports by 50% by 2030. We must also reduce greenhouse gas emissions by at least 55% by 2030. These goals are important to us at the Norwegian Industrial Property Office. We aim to be perceived as a competent collaborator in the green shift.
We must be good at understanding the needs of the business and delivering services that help Norwegian businesses succeed in the export market and with innovations that contribute to more sustainable development.
From 1 January 2026, the Norwegian Industrial Property Office will change the use of certain kind codes in patent documents. We are doing this to ensure better compliance with the international standard WIPO Standard ST.16. The standard defines uniform codes for document types in patent publications.
Published on 08. december 2025
The EU and Norway have agreed on new guidelines for how to handle trademark applications submitted in bad faith or that violate law, public order, or morality. Such offensive trademarks will be assessed according to clear criteria that provide greater predictability, a well-defined basis for assessment, and equal treatment.
Published on 18. september 2025
And what do rights mean for value creation in the Norwegian music industry? That was the topic on April 24 when the Norwegian Industrial Property Office invited experts, investors and industry players to an event at Youngs in Oslo on the occasion of World Intellectual Property Day.
Published on 16. may 2025