From bold ideas to sustainable growth

Cecilie Myrseth is a psychologist from the University of Troms, a member of the Storting since 2017 and a member of the central board of the Labour Party since 2019. She has been a member of the Business Committee from 2017 – 2021 and is a former fisheries policy spokesperson for the Labour Party. From 2021 she has been a member of the Health and Care Committee.

Myrseth was Minister of Fisheries and Oceans from 16 October 2023 - 19 April 2024.

Myrseth has extensive experience from the Norwegian Labour Party and the Norwegian Confederation of Trade Unions. She has been the leader of the Troms Labour Party, and has held several positions in the party, including in the county council and the county council of Troms. She also has a background from the Student Organization.

Petter Gulli has more than 30 years of experience as a copywriter, creative director, and strategic advisor, including roles in leading Norwegian agencies and as Creative Director at Bates Singapore, working with major brands across Asia and Oceania.

In 2018, following the UN climate report, he left the advertising industry to found 12 YEARS, where he helps organizations define a credible and relevant role in sustainability and social responsibility.

Gulli is a sought-after speaker and public voice on sustainability, describing himself as an "imperfect activist" and climate optimist. He is the initiator behind initiatives such as the Greenwashing Poster and the HÅP Conference, and has held key roles in several organisations, including WWF.

Frode Iglebæk is co-founder and CEO of Cartesian, a spin-off from SINTEF specializing in thermal batteries for compact heat and cold storage. He has more than 20 years of experience in strategic and financial consulting for technology-driven companies, and has previously founded two start-ups before Cartesian. Frode holds a master's degree in industrial economics and technology management from NTNU.

Cilia is a recognized leader and expert in sustainability, finance and business development. She is CEO of EQT Foundation, and was previously Director of Sustainability at Aker BioMarine and held a central role at Katapult, where she worked with impact investment.

She holds a double master’s degree in international business and sustainable innovation from HEC Paris and NHH. Cilia is known for her ability to combine great commitment with solid academic credentials, and for inspiring both businesses and organizations to make sustainability an integrated and profitable part of their business strategy.

With experience from both politics and the private sector, she has a deep understanding of the interaction between commercial opportunities and social responsibility. She is a clear voice for forward-thinking, concrete action and innovation.

Karl-Fredrik Tangen is a social scientist and cultural geographer with a background in marketing, communication, consumer sociology and strategy. He is known for his critical perspectives on how sustainability is used in business, public debate and institutional language.

In this conversation, Tangen will provide a counter-perspective to more optimistic views on sustainable innovation. He questions whether “green” strategies always lead to real change, or whether they sometimes become a language for reputation, compliance and continued growth. With a sharp analytical eye, he challenges businesses and institutions to go beyond green branding and ask what sustainability actually requires in practice.

Dr. Edda Aradóttir is the CEO of Carbfix, an Icelandic climate technology company that aims to contribute to climate recovery through its safe and proven carbon mineralization technology. Dr. Aradóttir has extensive experience in carbon management and renewable energy. She was named to TIME100’s list of the most influential business leaders in 2023, featured in Reuters’ Trailblazing Women in Climate report in 2024, received the Womenomics Climate Award in 2025, and was named the 2025 World Intellectual Property Organization (WIPO) Female Entrepreneur of the Year. She received a bachelor’s degree in chemical engineering in 2004, a master’s degree in theoretical chemistry in 2006, and a doctorate in reservoir engineering in 2011.