Innovation & intellectual property strategy: Global perspectives & smart moves
Do you want to know what it really takes to grow beyond your home market, attract the right investors, and protect your edge as you scale?

Join us at Oslo Innovation Week as we explore how companies can secure funding, innovate, and reach global markets – while avoiding common pitfalls along the way.
In this breakfast event we bring together perspectives from Silicon Valley, Norwegian entrepreneurs, and leading IP experts to help you navigate growth, attract investors, and safeguard your competitive advantage.
Event overview:
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Global trends and the investor perspective
Bill Reichert, Veteran Silicon Valley investor and Partner at Pegasus Tech Ventures -
The needs of Norwegian entrepreneurs and how to succeed globally
Ingrid Fallrø Skrede, Co-founder & CMO of Ludenso -
How a strong IP-strategy protects your growth journey
Anne Marie Sejersted, Partner at Wiersholm -
Cartesian’s journey and how they worked together to navigate growth and IP strategy
Frode Iglebæk, CEO of Cartesian and Laura Mannering, Partner at Bryn Aarflot
The session concludes with a panel and open Q&A giving you direct access to the speakers and their unfiltered insights, moderated by Truls Berg from Open Innovation Lab.
Why attend?
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Gain actionable strategies for scaling internationally and winning investor attention
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Hear real stories from leaders who have navigated success and setbacks on the global stage
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Understand how IP can strengthen your growth journey, in clear terms
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Network over breakfast and coffee with fellow innovators, investors and entrepreneurs
This is the event for anyone who wants to understand how innovation and IP work together, and how to make the most of it.
For whom?
Innovators, entrepreneurs, and scale-up teams ready to push beyond their current market, and safeguard their advantage while doing it.
Breakfast and registration from 08.30 am.
This event is part of Oslo Innovation Week 2025, in collaboration with Open Innovation Lab of Norway.
About Oslo Innovation Week - #oiw2025
Oslo Innovation Week (20–24 October 2025) is a collaborative platform showcasing more than 80 events across Norway’s startup and innovation ecosystem. Its mission is to support the growth of Norwegian businesses, highlight Oslo and Norway as attractive places to do business, and attract tech talent and investment in Norwegian innovation.
Read more about the umbrella event uniting over 80 events and see the program
Details
Introduction
Elisabet Mæland Fosse,
Norwegian Industrial Property OfficeGlobal trends and the investor perspective
Bill Reichert,
Veteran Silicon Valley investor and Partner at Pegasus Tech VenturesHow Ludenso reached international success
Ingrid Fallrø Skrede,
Co-founder & CMO of LudensoHow an IP-strategy protects your growth
Anne Marie Sejersted,
Partner at WiersholmBreak
Coffee and mingle
How Cartesian grew and the role of IP
Frode Iglebæk, CEO of Cartesian and
Laura Mannering, Partner at Bryn AarflotNavigating Growth & IP: Panel and open Q&A
Truls Berg from Open Innovation Lab leads a discussion with the speakers and ask the questions participants submitted during the break

Bill Reichert
Partner - Pegasus Tech Ventures
Bill is a Partner at Pegasus Tech Ventures, where he focuses on deep technology investments in areas such as AI, quantum computing, next-generation chips, and medical technology. He is also Chief Evangelist for the Startup World Cup, the world’s largest venture capital competition with a $1 million grand prize. A veteran Silicon Valley investor, Bill co-founded and led Garage Technology Ventures before its acquisition by Pegasus, and he co-authored Getting to Wow! Silicon Valley Pitch Secrets for Entrepreneurs. He has taught at Stanford and Berkeley and is a sought-after keynote speaker at innovation and investment events worldwide.

Ingrid Fallrø Skrede
Co-founder and CMO - Ludenso
Ingrid is the co-founder and Chief Marketing Officer of Ludenso, an edtech company transforming textbooks with AI and AR. Partnering with leading publishers such as Cambridge and Springer Nature, Ludenso’s platform is used in classrooms worldwide to make learning more engaging and effective. With a background in entrepreneurship (NTNU & Babson), Ingrid leads the company’s impact and research collaborations and is a frequent international speaker, recognized as a Leading Woman in AI in Education at the ASU GSV Summit.

Anne Marie Sejersted
Partner - Wiersholm
Anne Marie has been recognized as Practitioner of the Year (Managing IP 2024) and as a Leading Partner in Intellectual Property by Legal 500 (2025). She advises Norwegian and international companies across sectors such as life sciences, medtech, aquaculture, and renewable energy, with extensive experience in IP litigation and strategic counseling. Anne Marie is also highly experienced in guiding transactions and investments where intellectual property is a key driver of business value.
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Frode Iglebæk
CEO of Cartesian
Frode is the Co-founder and CEO of Cartesian, a spin-off from SINTEF specializing in thermal batteries for compact storage of heat and cold. He brings over 20 years of experience in strategic and financial advisory for technology-driven companies, and has previously founded two startups prior to Cartesian. Frode holds a Master’s degree in Industrial Economics and Technology Management from NTNU.

Laura Mannering
Partner - Bryn Aarflot
Laura, IP-advisor to Cartesian, is a partner at Bryn Aarflot and a UK Chartered and European Patent Attorney. She has broad experience in strategic IP consulting, patent prosecution and analyses, and represents clients before NIPO, EPO and PCT authorities. Laura works with national and international clients in fields such as aquaculture, medical devices and Greentech, and has extensive experience advising startups and SMEs. She also serves as Norway’s national delegate to FICPI.
Collaboration partners
Do you have questions?
Send us a message if you have questions. We are ready to help you!
| Email: | kurs@patentstyret.no |
| Phone: | +4722387300 |
Phone hours: Monday - Friday 9.00 AM - 3.45 PM.
We are closed on official holidays.