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IP in China: Handling trademarks and trademark applications (40 min)

The Chinese market is important for a growing number of Scandinavian companies. Opportunities are many and lucrative, but you also need to be aware of the challenges. Do you know how to best protect and enforce your company’s intellectual property rights in China?

This recording is part of a webinar series in collaboration with AWA Asia in Hong Kong and Beijing. You will gain valuable insights into the IP challenges and opportunities that Scandinavian companies may face in China.

Key themes in Part 3:

  • Trademark protection and enforcement of rights
  • Handling disputes
  • Brand owner prevailing litigation
  • Bad faith applicants (trolls)

For whom?

This webinar series is suitable for IP professionals and those working in companies consider China as a market or country of production.

When: The recording is available until 31.12.2023
Price: Free
Time: 40 min

This series consists of three parts

Recording of Webinar part 1: Debunking the IP myths

  • IP theft
  • Non-enforcement theory
  • Discrimination against foreign companies
  • Protection of trade secrets

Recording of Webinar part 2: Handling patents and patent applications

  • Patent protection and enforcement of rights
  • Handling disputes
  • Dealing with counterfeiting

Recording of Webinar part 3: Handling trademarks and trademark applications

  • Trademark protection and enforcement of rights
  • Handling disputes
  • Brand owner prevailing litigation
  • Bad faith applicants (trolls)

In collaboration with:

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Xiaofan Chen

Xiaofan Chen is a patent attorney and partner at Awa’s Beijing office. His practice focuses on both contentious and non-contentious strategic patent portfolio management, including client counselling on patent prosecution, dispute resolution/litigation and commercialization advice.

He has successfully represented international and domestic clients in patent invalidation, patent infringement and administrative cases.

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Ai-Leen Lim
Ai-Leen Lim

Ai-Leen Lim is the CEO and principal Counsel at AWA Asia. She heads up the firm’s Asia offices, managing its headquarters in Hong Kong and handling all aspects of AWA Asia’s IP portfolio management directly before the Intellectual Property Department. In Beijing, she runs AWA Asia’s wholly-owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd.

Ai-Leen advises clients on IP portfolio management in China, HK and internationally, with a special focus on brand management and social media matters. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law and related regulatory issues in conjunction with market entry and product promotion, particularly in China.

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