A lady holds a large fish wearing gloves from Granberg

Granberg keeps competition at bay by protecting their trademark and design

With innovative solutions in hand protection, Granberg AS is poised to become of the world's leading glove manufacturers. To keep competitors at bay, the products are given design protection and trademark registration.

Granberg AS is a leading brand manufacturer of gloves for industry, the food sector and healthcare, with production in several countries and with a world-wide market focus. The firm was established in 1961 and is headquartered at Bjoa, near Haugesund. Group turnover exceeds NOK 400 million.

We develop our products continuously, so that they are adapted as well as possible to market demand and the requirements our customers specify.

– We are continuously developing our products to best adapt to market demand and the requirements of our customers.

Ultimately, it is about protecting a market advantage that we have worked very hard to achieve.

Portrait of Ole Marthon Granberg

Ole M. Granberg

CEO

Our products are backed by significant input in terms of both time and resources. Graberg's product development team attach great importance to creating smart designs combined with optimal ergonomics.

Design registration

Design protection safeguards us against our competitors making something that is similar to our product. Trademark registration protects the name and the conceptual framework we use for the products. Ultimately it's a matter of protecting an edge in the market we have worked hard to achieve.

— We have largely carried out the application process ourselves. It's principally a cost issue, but the application process is also quite straightforward. There are in addition some good online guides, says Granberg. 

Red Dot Award

In 2016 Granberg were rewarded the Red Dot international design award for one of their product. 

Red Dot Award is one of the most attractive quality assurance for good design internationally. 

Work gloves from Granberg
Work gloves for which Granberg received the international Red Dot design award in 2022. Photo: Granberg.

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