For those of you who are students
You often create valuable ideas in the form of software, methods, designs or inventions. These can be protected and give you a competitive advantage.
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Check if your university or college has an innovation environment that can help you.
For those of you who are advisors
As an advisor, you play a key role in helping companies secure and manage intangible assets.
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Get an overview of how these values can be utilized and protected.
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The Norwegian Industrial Property Office offers courses and tools that you can use in your consulting.
10 simple tips
1. Get an overview of the benefits
Intangible assets can account for as much as 90 percent of a business's value. When you register your rights, you can protect yourself from copying and boost your profitability.
2. Take our test
Get an overview of your company's intangible assets. Use our checklist to find out what you should look at, and tips for routines for following up on your company's intangible assets.
3. Research the market
Search for similar ideas, products or trademarks in databases and online. This will help you assess whether your idea is new and whether you risk infringing on the rights of others.
4. Think internationally
Plan early on which countries you want to sell or produce in. You should also check the rights situation outside of Norway.
5. Get an overview of costs
Registration costs money – but it doesn't have to be expensive. Check prices in advance so you know what to budget for.
6. Create an IP strategy
An intellectual property strategy should be part of your business plan. This will give you a stronger position against competitors and partners.
7. Choose a good name
A good trademark is distinctive and not descriptive. Check that the name is not already used, and consider combining text and graphics in a logo.
8. Share the idea carefully
Do not show the solution publicly until you have applied for a patent or design. Use confidentiality agreements if you must share with others.
9. Use confidentiality agreements
Are you talking to investors, partners or suppliers? A confidentiality agreement protects your idea before it is registered.
10. Handle conflicts properly
If someone violates your rights – or you receive a warning letter – it is important to respond in writing and seek advice. You can find guidance on our websites.
