– In the initial phase, the rights were important to give us room to develop the company, without an actor taking the market away from us by copying our innovations. Now that the company is bigger, the rights are important to crack down on blue copies and copies of our innovations both nationally and internationally.
Truls Brataas
Apply trademark in other countries
A trademark only has protection in the countries in which it is registered. If you are going to use your trademark in several countries, it is therefore wise to think through which countries you need to protect your trademark in.
Sell, deliver or manufacture abroad?
It is important to think through where you will sell your products. In addition, you may also need protection where they are to be produced.
It is both possible to apply for protection in each individual country that applies to you, and to use an international application scheme. Which is best depends on which and how many countries are important to you.
When should you apply?
If you have just applied for a trademark in Norway, you should apply in other countries before six months have passed. You can then take the application date from the Norwegian application with you as an advantage when you apply abroad. This is called priority.
You must also submit a priority document. You can order this document from the Norwegian Industrial Property Office.
How can you apply internationally?
- If you are going to use your trademark in many EU countries, it may be appropriate to apply for an EU trademark. Then a single application will be able to give you protection in all member states.
- If you are going to use your brand in several countries also outside the EU, the international application scheme through the Madrid system may suit you. Then you choose the countries in which you want protection.
- If you only intend to invest in a few individual countries, it may be most practical to apply directly in these countries.
Apply directly in other countries
If you only intend to invest in a few individual countries, it may be most practical to apply directly in these countries.
If less than six months have passed since you submitted an application in Norway, you can "take this application date with you" when you apply in another country. This is called priority.
How you proceed and what it costs varies from country to country.

Get help from a professional advisor
Intellectual property rights are a complex subject. An advisor or patent agent can help you with legal and strategic questions and help you with application writing and follow-up.
What do you wish to do?
Learn more about trademarks
Find out if trademark is right for you.
Prepare ypur application
Get an overview of what you need to have ready before you apply.
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